GoodMob

GoodMob is a grassroots Calgary social innovation initiative created in 2012 aiming to create real change within the communities we call home, and an effort to mobilize communities to do good by tapping into the retail philanthropy mindset of new generations of donors through experiential crowdfunding. GoodMob redefines the concept of ‘mob mentality’ to directly impact the socioeconomic lives of our fellow Canadians by introducing a local Independent business to a local charity, with other local partners, to stimulate the local economy and expose businesses and charities to the public, engage customers and donors, and contribute locally with deeper awareness.

(that’s you & me!)

1. Identify a Small Biz/Nonprofit in need.
2. Propose/Join a mob and get people to sign up.
3. Mob the retailer, and with modest spending, buy things you need.
4. Take your goods home, or deliver them to the cause in need.
5. Get to know your fellow mobsters! Celebrate making a difference!
6. Document your experience through photos, videos, tweets, etc.
7. Rinse and repeat!

At all GoodMob events, there are three plus one rules:

1. Spend at least $20;
2. Meet three people you didn’t know before;
3. HAVE FUN!!!

And…

4. Bring a friend!