150 Local Independent Businesses (Retail) x 150 Local Nonprofits, Charities & Civic Groups x 150 Local Independent Businesses (Refreshments) x 150 GoodMob Events Across Canada x 150 Mobsters Per GoodMob Event x Over 150 National Local Stories
GoodMob allows people to express support for shopkeepers in their neighborhood (giving a modest boost to the local economy), and direct a percentage of proceeds to a local not for profit (giving a modest boost to the local social economy) - creating space for civic, customer, and donor engagement (a big boost for community development).
Small, independent business owners often struggle to find ways to stand out and activate customers because they don’t have big marketing budgets. Some local charities haven’t the capacity to reach new donors and supporters. GoodMob’s solution? Facilitate large numbers of people to converge, en mass, to shop at a predetermined place and time – an experiential way to expose businesses and charities to the public, engage customers and donors, and contribute locally with deeper awareness.
GoodMob stimulates modest spending to invest community building. The events enhance the socioeconomic health of Canada because they are a wonderful way to connect all city residents together in support of one another. Everyone can participate and contribute. Businesses get new sales and media profile, charities get much needed funds or goods, and the people meeting each other become true neighbours. Win, win, win!
Our goal is to orchestrate 150 GoodMobs across Canada, alongside key partners that can leverage their marketing and brand clout to draw attention to the mob movement.